No! The Ruvoa GoBrush Pro is actually gentler than traditional straighteners. Our ionic technology releases 200 million negative ions per cubic centimeter during use, which seals the hair cuticle and locks in moisture. The ceramic heating elements distribute heat evenly, eliminating hot spots that cause damage.Unlike flat irons that clamp and pull, our brush design glides smoothly through hair with minimal tension—meaning healthier, shinier results every time.